Introduction to Digital Marketing
Are you new to Digital marketing? Want to learn Digital Marketing? Do you often hear voices in your head what is Digital marketing and what is the best way to do it?
You have landed on the right page. In this article, I am going to introduce you to the most trending term of 2018, we hear every day in business called digital marketing or internet marketing.
Despite the fact that online/internet marketing is the booming career option nowadays. It has been around for like more than 18 years. It has been in existence since the 90’s, it gained its popularity in the early 20s and is still a growing field but till now but still pretty hard to find proper answers to these questions.
Digital Marketing is an ideal way to learn business skills without a major financial investment.
The potential rewards are limitless if you are dedicated to investing in yourself and continuously improving. You can make money with products (directly/drop‑shipping), services (web/graphic design), education (e‑books/courses), or “sell” space on your website (banner ads/affiliate offers).
What is Digital Marketing?
isn’t it some people will tell you that Digital marketing is just about having a nice website and these days such websites also need to be responsive in other words optimized for mobile devices other will claim that what you really need is Search Engine Optimization (SEO) a set of techniques that can help your website to get better results in major search engines.
you will also hear advising you to invest in pay-per-click (PPC) campaigns to support the search results and who hasn’t heard about social media yet there is an opinion that the only marketing you need is your online presence and content creation of the major social networks.
so who is actually right? well, in fact, none of those.
Statements are entirely correct since what you really need is a strategy, an essential document which defines how to interconnect all of the marketing channels to work together in a perfect synergy because the only way to how to reach your goals, include your business effectively and save your money.
Definition of Digital Marketing
If you look up for the definition of digital marketing on the internet you will get millions of results in a fraction of seconds.
According to Wikipedia Digital Marketing (also known as data-driven marketing) is a new age modern marketing method by which you can promote your products or brands by one or more forms of electronic media. Precisely, digital marketing is similar to conventional advertising, but using digital devices like Laptop, Tablets, Mobile Phones etc.
For me, Digital marketing is the way of marketing of promoting your brand or selling any product or service using various types of advanced digital technologies and digital strategies online to reach potential consumers and convert them into customers.
Digital marketing utilizes multiple channels such as:
- Search engine optimization (SEO)
- Search engine marketing (SEM)
- Content marketing
- Social Media Marketing (SMM)
- Pay-per-click advertising (PPC)
- Email marketing
- Mobile Marketing
- Video Marketing
What is a perfect digital marketing strategy?
Well, the answer is astonishingly easy! A perfect strategy is one “THAT COLLECT LEADS AND TURN THEM INTO CUSTOMERS, RAISES REVENUES AND ENHANCES BRAND REPUTATION!”
A Perfect marketing strategy comes with a great responsibility – ROI (Return on Investment). Therefore, its constantly significant to set your outlined and SMART objectives before you move to the battle plan of your perfect strategical planning.
Digital marketing is a very broad term it works using a number of different strategies. Each of these may serve a totally different purpose even though they have a common goal there could be plenty of recurring reasons to go with but the following four are the most important one
- Increase Brand Awareness
- Boost Traffic and Sales
- Gain Market Share
- Build a Brand Reputation
Hold on, I would like you to take a pause here, a perfect digital strategy cannot always be the same for different business. Because different businesses could have a similar or common goal but they may have different objectives.
For example: Suppose that you have a Pastry shop and you are specialized in making delicious pastries in your locality and also offer free home delivery. Most of your customers directly walk into your store to enjoy your tasty pastries. So, the best strategy for you can run Adwords, Bing and Social Media Marketing Campaign (PPC) within your defined targeted radius by spending your own restricted budget and defining your targeted customers (by filtering age, gender, and other demographic information).This is a paid medium to boost your sales and make higher profits than usual.
You should also do Local Listing on Google My Business, Bing, and Yahoo. It is a free way to engage with your potential customers, you can offer coupons/discounts to your customers to bring more visits to your store. Potential Customers who are looking for a business like you can read previous customers reviews and make their decision to visit your store or may increase no. of sales call for home delivery.
It is not a great idea to spend money and time on SEO (Search Engine Marketing) for a pastry shop. It could prove to be very costly and most likely you would never see the return on your investment.
Therefore, digital marketing needs a lot of research. A strategy that is successful to a pastry shop does not guarantee success for your business too. As I mentioned earlier you will have to interconnect all of the marketing channels to work together and find out what will work for your business.
Digital Marketing VS Traditional Marketing
Traditional marketing methods like print ads on newspapers or magazine commercials ads on TV, Radio, and billboards. are costly, On the other hand, by embracing digital marketing strategies, like building a website, advertising the brand name, product or services through digital social platforms like Facebook, Twitter, YouTube, Instagram, email marketing or running an ad campaign on PPC platform like Google AdWords etc. costs are relatively much less. You can reach and convert new customers and targeted audience efficiently which usually delivers a higher return on their marketing investment with real-time results. By practicing these online marketing strategies companies can retarget and engage with their consumers on a regular basis. Unlike Traditional Marketing methods where you can only target the local audience, Digital Marketing methods can help you reach your brand and customers globally. This is an opportunity for any small, big or giant business to take advantages from this still booming digital trend.
Today nearly half the world is online. The world is going digital, since the birth of the internet. People are spending hours in shopping socializing and sharing. Nearly 33% of their time is being spent online. If you are an entrepreneur all these online people introduce bunches of potential for your business. As time goes on people will continue to use the internet and digital marketing continues to grow and provides, even more, ways which will impact your business.
Benefits of Digital Marketing
- Target the right audience
- Reach large audience (Global Reach)
- High return on investment
- Scale the business very fast
- Digital Marketing efforts can be measured in real time.
- Direct Interaction with the consumer
- High engagement rate for ads
Does Digital Marketing Work for All Businesses? B2B and B2C?
Yes, it can work for any business in any industry whether it is B2B or B2C. Despite what your company sells, digital marketing still involves building out buyer personas to identify your audience’s needs and creating valuable online content. However, that’s not to say that all businesses should implement a digital marketing strategy in the same way.
Who can become a Digital Marketer?
You don’t need any fancy degree to be a web developer or to become a Successful Digital Marketer. If you can turn on your laptop, connect to the internet and open a web browser then you can learn and easily understand Digital Marketing concepts.
I started my entrepreneurial journey at the age of 22 when i realized my school/college didn’t teach me the right skills, so i decided to learn myself skills that i need to live to achieve success. I believe everyone has high potential all you need is a strong determination and some motivation to unleash your potential to grow and become the best version of yourself. So if you want to become the best version of yourself let’s get this journey started.
If you improve yourself, you don’t need to prove yourself
How much does a Digital Marketing Manager make?
Well, this is a very uncertain question, the career opportunities in Digital Marketing is immense as its already playing a huge part in revolutionizing marketing strategies. According to Glassdoor, the average Digital Marketing Manager Anual salary in India is ₹6,00,000 to 7,00,000.Submitted anonymously to Glassdoor by Digital Marketing Manager employees.
I hope this Noob guide to internet marketing has given you an overview of what digital marketing is, how it works and how its benefits in the digital world. So, Which tactics would you like to learn or implement to boost your online business?
Share your thoughts! Don’t hesitate to use the comment section below!