What is Google Panda Algorithm?
Google’s Panda Update is basically works as a search filter to prevent sites with poor or low-quality content from ranking into SERPs (Search Engine Result Pages) over sites with High-Quality & Unique Contents. It have given privilege near the top of the search results to a large number of high-quality websites and became worst nightmare for many website publishers with low quality spammy content.
As I mentioned earlier most of the Algorithm updates are unannounced and unconfirmed, unlike Panda, On 24, February Google released a blog post about this Major Algorithm update publically on their official Blog and announced that they have
“ launched a pretty big algorithmic improvement to our ranking—a change that noticeably impacts 11.8% of our queries.”
This update was developed to impact the rankings for poor low-quality websites—sites which provide very less, low or absolutely no value add to its users, copied content from other sources that are just not very useful.
Danny Sullivan who was the Retired Cofounder of Third Door Media, which publishes Search Engine Land called this update as the Farmer Update
Later Google named it as “Panda” on the name of the Google Engineer from Odisha, India. Navneet Panda. who introduced this algorithm in its early days that helped Google to create and Implement it for Better Search result.
The picture below is an actual image of one of our client whom we helped in recovering this Google manual spam action from their site 🙂
If you are also a victim of Panda Hit, Don’t Panic. Recovering from Panda penalty is not a piece of cake. It may sound good on the surface that tells you to improve quality of content but at ground reality, it is really a very complex task to achieve the desired result, but this is also true what exactly is needed to recover from manual spam action penalty.
Google Fellow Amit Singhal has posted a list of 23 bullet points on Google’s official webmaster blog explaining “guidance on building high-quality sites” Take a deep analysis of your site look up for thin content, duplicate content, low-quality content, High ad ratio with the content, low-quality user-generated content like blog commenting, guest blog posts that are short filled with grammar or spelling mistakes, irrelevant content mismatch with search queries, etc are few important factors you should take care of while dealing with post Panda effects.
it is NOT actually penalty if Google spots your content is not unique and doesn’t rank your page above a competitor’s page.
The video below comes straight from the Google’s official webmaster youtube channel in which Matt Cutt’s explains how does Google handle duplicate content?
Moreover, you can Hire an SEO expert who can help you to deal with these problems.
The Table below contains the list of all the Panda updates that have been confirmed by Google Officially. We did not see any confirmed panda updates since long but it is obvious, there could have been unannounced releases of Panda that Google did make public.
Initial Release Date: 23, February 2011 Google’s Panda rolled out several updates since the original release date but the effect went global in April 2011.
Google Panda Update Timeline
|Panda Updates||Release Date|
(Google Panda Algorithm Historical Updates represented in a table)